Creative Agency Success Show

"What if There's More?" with Traci Barrett

Episode Summary

As a founding member of HGTV and Co-owner of Navigate the Journey, Traci Barrett is a powerhouse businesswoman. Her work led to her recently released book, 'What if There's More?', which is about optimizing business and personal growth. In this episode, Jody and Jamie discuss with Traci what compelled her to write her book, her experience throughout the process, and the challenges she faced. Spoiler alert: Traci’s hope is that the book will help others at a career crossroads, whether they're wanting to change careers, fall back in love with their current job, or even start their own company. If you’re wondering ‘what if there’s more?’ this podcast is for you.

Episode Notes

“I talk to a lot of business owners who have created something fabulous, and sometimes it becomes stale to them because they don't understand what their place is now that they've scaled their company. I hope this book will help them reconnect with their ‘why’ and reconnect with who they are so that they can play a new, fresh role in their company. Or maybe go ahead and follow that next dream and start the next company.” – Traci Barrett 


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Episode Transcription

Virtual CPA Success Show - "What if There's More?" with Traci Barrett

[00:00:03] Jamie: Hello everybody. Welcome to today's podcast. Jody and I are very excited for today's guest because we've hung out with Traci Barrett quite a bit and been to quite a few conferences with her, and had a lot of good times and a lot of fun nights in the bar, and had some good dinners with Traci. So this is gonna be a fun podcast.

[00:00:18] She just released a book that she's gonna tell us more about today. Before we get down that path, Tracy, why don't you give us a little bit about your background and welcome to the show.

[00:00:25] Traci: Thanks for having me. We've had quite a few fun nights at conferences, so 

[00:00:32] Jody: Yes. . 

[00:00:34] Traci: Excited to be reunited with you guys and thanks for having me on.

[00:00:38] So yeah, we know each other through Navigate the Journey, which is the business consulting firm that Tom, my better half and I own together. And we're just a firm that comes alongside entrepreneurial companies and teams and leaders. And as we work with Summit a lot. and we really help people optimize their business and scale their companies and as well have healthy teams and to just be better leaders.

[00:01:08] I always talk a lot of these conferences about how leadership is a skill. It's not something we're just born with. And so my job and my area of the company is really to coach leaders and help them be the best versions of themselves. And a lot of my work with people one-on-one is what led to the book.

[00:01:29] So I had a previous career as one of the founding members of HGTV and helped grow that company and spent almost 20 years of my life there and over 20 years in the television industry, and then made a shift into consulting. So that kind of merger of my career path is what led to the book. What if there's more that was just released a couple weeks ago, so.

[00:01:52] Jody: Congratulations on the release of the book. I know how difficult that is for sure. 

Traci: Yes, you do. , 

Jody: I probably wrote it within a couple weeks, I'm sure. ? 

[00:01:59] Traci: No, . [00:02:00] Not at all. Not at all. It was quite a process and I think, it was nice knowing you and knowing another author who had. , basically locked themselves away as well and really wrote.

[00:02:11] And so you were a great person to talk to and you gave me a lot of great advice. So it was nice to have you go before me and be able to lean on you, especially when I was like, this is really really really hard.

[00:02:27] Jody: So why did you put yourself to that torture? I probably explained to you the how difficult it really was. It was super, it's super difficult. 

[00:02:34] Traci: Yeah. And I remember talking to you cuz you're like, you know, you can go a million routes, like you can have somebody interview, you can have a ghost writer, you can have all those things, but you're gonna end up coming back and just writing it yourself.

[00:02:45] So just forget all that. . And that was like so true. I wanted this to be my own story and my own experience and I really had been thinking about the book for 10 years. And thought of it, after my 40th birthday and I told Tom I really wanna write this book. I wanna really think about, this kind of crossroads, mid-career crossroads and this long life we have ahead of us.

[00:03:09] How do we live that? I feel like I've been going through the motions, everybody else's motions up to this point. , checking off all the boxes and going through all the predetermined mile markers. And now I wanna know. Who I am, you know who I am outside of HGTV. Who am I as a person now beyond just being like a mom or an executive or whatever.

[00:03:29] And then how can I take that purpose and that unique design and better, impact the world around me. And I talked about it for about 10 years. And then after my 50th birthday, Tom was like, please stop talking about the book . Like you need to choose right the damn book . And so at his encouragement and I was like do you know what that's gonna take?

[00:03:49] Like it's gonna take me. Scaling back on my clients, it's gonna take me, locking myself in a room. It's gonna take me, a lot of bitching and complaining. And he was like, it's fine. Like you, you've [00:04:00] been passionate about this, you've been wanting to write about this. You have so much more experience than you did when you were 40.

[00:04:05] We've moved across the country, you've raised your children, you've done a ton of coaching, and now you have a lot of perspectives. So go forth. , lock yourself in that room and write. And I give a lot of credit for him, to him for being so supportive and letting me do that for, the business sake and and as a business partner and as a life partner. So that was good.

[00:04:24] Jody: So having finished the book now, How does it feel? Does it, is it like a big weight off your shoulder? Does it feel like, oh, this is cool, or do I need to do it again? What's your feeling?

[00:04:36] Traci: That's a great question. It's weird. I wonder if you felt this too. It's like after pub date you put it out into the universe and it feels like oh my gosh. I don't even know what to feel. It's surreal. I've been getting a lot of great feedback and a lot of people relating to it, which was always my hope.

[00:04:54] It wasn't like, oh, I wanna sell X amount of books. It was more like, is this gonna touch like at least one person? Is one person gonna relate? Is it gonna help because I wrote the book I wish I had at those Crossroads. . And so my hope is that it's gonna help other people at this kind of career crossroads, whether they wanna.

[00:05:11] Change careers, whether they've been in a company for a long time and just wanna fall back in love with what they're doing. I talk to a lot of business owners who, you know have created something fabulous and sometimes it becomes stale to them because they don't understand what their place is now that they've scaled their company.

[00:05:28] And so this book, I hope, will help them reconnect with their why and reconnect with who they are so that they can play a new and better and fresh role in their company. Or maybe go ahead and follow that next dream and start the next company. So the feedback that I've been getting, I think has been affirming, has made it all worth it.

[00:05:50] And now I think it's. Just continuing to get the message out there and promote the book, which is to me harder [00:06:00] almost than writing it. I'm not , it's look at me. And I have this like love hate relationship with social media and people are like, you gotta get out there.

[00:06:08] And I'm like, really? It's really it's hard. So that part's been awkward to say the least. And, thank God for teenagers. We have a couple of them in our house and they're like, mom, gimme the phone and they'll like whip together, a reel or whatever. But I'm just like, gosh, I've never felt more energized and more old at the same time.

[00:06:32] how to do all this. So that's been an interesting. Interesting journey. 

[00:06:38] Jody: Yeah. So the book is talking about your second stage in your career, your life, which is pretty great cuz we've got a lot of companies we work with. That are at that point, they're selling their business.

[00:06:47] They've sold their business. I think we had 10 of 'em last year, and I think we've got four or five of 'em already this year that have sold. And so they're really going to that next stage in life, including yours truly. And with that, it's kinda nice cuz it's a guidebook on, hey how to go from there.

[00:07:02] So if you could explain that or why you decided to take that angle with it. Cause I think that angle is great. I've not. Anything, before in that regard? 

[00:07:11] Traci: Yeah. I think because, I've been doing this process for years strategic life map where I'm taking people through a two day super intense one-on-one.

[00:07:23] Process we're going through. It's intense, you know, and it is, but it's so transformative and when do you get to take two days and pause and talk about yourself and figure out what you really want? For the rest of your life. And I think that is so amazing. It's such an amazing gift that you can give to yourself and the best investment you can make.

[00:07:46] And so I do have a lot of business owners that come at that crossroads, you included, that are like, okay, I built something great and now I'm in this, new phase of life. What do I do? How do I take all of this? What direction [00:08:00] do I put it in? How do I reimagine my future? and I help people process that and help them understand their unique talents and their core values.

[00:08:11] And all the things we do with companies, we're basically doing it for your life. And most leaders have been through some sort of strategic planning process for their company and realize the power of that, but they've never even thought for a second to use those same tools, you know, on themselves and so,

[00:08:28] We do a great job of really looking at what got you to where you are today, what are some of those, you know, patterns that you've picked up along the way that you need to resolve and, who are you today? And that's very different than who you were when you were 22. And then what do you want for the long road ahead and really give you an action plan?

[00:08:47] And I too had never read a book like this. There's so many books and coaches and people out there saying, live your best life. Be the best version of yourself. . And that's great. But most people I coach are like, I don't know what that means. It sounds great, but what is the best version of me?

[00:09:03] What is my best life? And like, I want that cuz it sounds, all rainbows and sunshine, but how do I get there? And so I think that is something. Definitely different about this book is I wanted to take that process because I'm only one person. I can't, you know, facilitate a strategic life map for everybody.

[00:09:22] But how can I share the philosophy of it and and make it go a little bit deeper and wider. And so this is sort of a much lighter version, but still gives you enough questions and tools and things to answer where you can get with your journal and you can sit down and read the book and you can start to sketch out, all the bits and pieces that you need to craft and reimagine your future.

[00:09:46] Jamie: Yeah. So when I was reading the book, what I really thought was great was that you told a lot of personal stories and you told a lot about your life. And I first wonder, was that a hard decision for you to do, or was that a hard part of the writing process and then second I think it was necessary.

[00:09:58] I think if that wasn't in there, the [00:10:00] book wouldn't have been nearly what it was. And so I'm curious about the process of that and then the decision to make sure that you had to put that in there. 

[00:10:07] Traci: Yeah. That came from a lot of encouragement of people that I was sharing my early chapters with and I have a good friend who, is also an editor and she, read some of it and she was like, you know what would really help is if you told a little bit more of your own personal journey,

[00:10:25] And, there were, I knew what she was saying was true because the books I relate to the most and the people that I relate to the most are the ones who just, give the real real. And there are some things in the book that I am not, have never been comfortable talking about.

[00:10:39] I talk a lot about my health journey and my struggle with rheumatoid arthritis, and that has never been something that I've been comfortable with. But one of the things I talk about in the book is, why. Why I've never been comfortable, like and how I don't wanna be seen as weak or I don't want pity.

[00:10:56] And, that's part of what I struggle with as an overachiever and trying to, you know, to alter my path and to be successful. And that pursuit of success can often cause us to push things down, that we don't want people to see and so to go from not ever telling anybody, except for my family.

[00:11:18] That I had rheumatoid to writing it in a book and just sort of sending it out into the universe. It was a really hard thing. And I talk about other, a few, quite a few other personal stories that also were things that not super, comfortable talking about, but. , I knew that other people could relate.

[00:11:35] And there's one story I talk about flying. I talk about postpartum, depression and a friend of mine also from the television industry, she sent me a text the other day where she circled, on her Kindle, she circled a passage and she just put an arrow and said, me too.

[00:11:51] And I think that was the affirmation. That was the moment where I was like, oh my gosh. Putting it out there and saying it was [00:12:00] exactly what I needed to do and if I really want this book to matter and hit home with people. . 

[00:12:05] Jamie: And like you said, when you're talking about what you do for other people, you said it's therapeutic.

[00:12:08] And when do people actually have time to sit down and talk about themselves and evaluate themselves for even two days? And I'm sure this book process was a lot longer than two days. So did you find it therapeutic to put it on paper and really just think about it a different way? . 

[00:12:21] Traci: Yeah, I did.

[00:12:22] And we were talking earlier about recording the audio book and there was a section in the book when I was reading, I actually had to take a pause because I got choked up, like rereading and going back to that moment in my life. And and what's interesting is like I cried when I wrote it.

[00:12:39] And then I cried when I read it and then, and I think there, that's therapy crying is great. Feeling those emotions and purging those emotions and going there is necessary. And so yeah, there was a lot of therapeutic experience for me in writing this book.

[00:12:56] Jamie: Yeah, I think it's funny, my, I've always I try to journal some and it's always been hard, but I try to encourage with my kids and my 15 year old daughter, I remember when she was young and I was trying to encourage her to journal. It was always hard for her because she was always like thinking it had to be like an Anne Frank published book, and that's what you did, right?

[00:13:11] You actually journaled and made it to the point where it was publishable. So I'm like, maybe that's, I do need to encourage her to make it more publishable. Cause it had to be helpful. . 

[00:13:19] Traci: Yeah. It's always better to write about something you're passionate about, I think, and to, I used to say that about sales too.

[00:13:26] Like even with HGTV, it was like I'd get other offers to go to other networks or, and I was like, gosh I'm not good at, representing a brand I don't believe in. I'm not good at representing a process I don't believe in. , or writing about something I'm not passionate about.

[00:13:44] I don't think I can do that. And so I really found that when you are passionate about it and you believe in the message and the mission of it, just like we do with our companies, that it comes so much easier. . And so that's why I'm so passionate about helping leaders [00:14:00] find that sweet spot for themselves, because.

[00:14:02] Things fall into place. Forget about just trying to be successful for the sake of money, title, power. , because if that's your pursuit, it's gonna be a long, hard slog and there's always gonna be somebody outdoing you. always. And so if you shift that, as I say in the book to more of a pursuit of significance, and you find that sweet spot and you really lean into how you can positively impact people in a unique way that's unique to you, then all of a sudden it just becomes easier.

[00:14:34] It's like it sets you free, you know . 

[00:14:36] Jody: Yeah. For me, and I'd like kinda get your input on this, is that the first half of my life, I guess I feel no regrets. Everything it really hit the high point for me. What do I got? Look, what do I have to look forward to? , how's the second half of my life now that I'm in that second half part, how is there something out there for me as successful as that?

[00:14:56] Or does it go downhill from here? 

[00:14:59] Traci: That's a great question because that's the same question, that I asked myself cuz I was like, at the crossroads and Tom used to always like, challenge me in saying this. But I would say I've already had a wildly successful career. I always had a, I already had a really powerful job.

[00:15:13] Like nothing's going to get better than HGTV. That nothing I say to people is gonna sound more impressive. I got to build a company from a little teeny tiny. Fledgling idea to like a billion dollar media company empire. I don't think that's gonna happen to me again. Maybe, but probably not

[00:15:30] So you think, well I did it, it's all downhill from here. And I think, for you it's like you can, well say maybe I'll go hit the golf course or whatever, but, you're a healthy young. Smart person with a lot to give the world. So why do you wanna, 

Jody: Can you say that again, please?

[00:15:47] Jamie: oh geez. Traci, you know better than that. Come on, you're not talking to Jody 

[00:15:51] Traci: now I see how this will be promoted. , 

[00:15:53] Jamie: you're talking to the listeners. You're not talking to Jody specifically, you're talking to the listeners. All right. 

[00:15:59] Traci: Well, imagine [00:16:00] you are this okay, , wildly successful smart person. What do you do with the rest of your life?

[00:16:07] And I think that's where we have to shift and say where's the meaning in it all right. I don't think. that success as society defines it is really the end all be all. So what is the end all, be all, like, why are we here? Why are we uniquely designed? And I believe that you're as unique on the inside as you, your fingerprint on the outside.

[00:16:30] So what do you do with all that and all the wisdom you've gained and everything you've learned. And what I'm realizing in this kind of next iteration of my life with Navigate the Journey and with the book is, My Impact now is gonna be broader and deeper, and to me, more significant, not to discredit anything I've done in the past but it feels more rich and present and.

[00:16:58] So that to me, when I am, laying on my deathbed is probably what I'm gonna smile back most on. And for you as well as you, and we, as we talked about in your strategic life map is when we pull it all together and we see what all your. Gifting is, and your uniqueness and all the different options of how you can parlay that in the world.

[00:17:19] I mean we had a super fun time brainstorming all the different ideas. . And it started to me, I started to see like, oh my gosh, like actually your reach could be broader and deeper than anything you've done up to this point. And I think to me, that's so inspiring. And to me, that is more inspiring than hitting the golf course that makes you wanna live longer.

[00:17:41] And makes you wanna be healthier and it makes you wanna, all the wonderful things you've built up to here you should feel proud of. You should celebrate, you should say, damn, that was, I did a great job. But that's not the end. There's more to come. And that's super exciting.[00:18:00]

[00:18:02] Jody: I agree. I'll be playing that one back and back.

[00:18:07] Traci: the company meeting. Rewind. Exactly. Everybody. 

[00:18:11] Jamie: We're gonna introduce our next speaker, Traci, and this is what she had to say about me. 

[00:18:16] Traci: Now back to me.

[00:18:20] Jamie: But I told you this before we started recording, but no I read the book and I read it pretty quickly and I'm like, okay, I'm gonna need to read that again. And I think part of the reason I'm gonna need to read it again is because, you have throughout the book, you have reflection points and you have questions that come with those reflection points.

[00:18:34] Can you talk a little bit about that and the strategy for reading this book? And again, I don't think this is like a two day read and that's not the purpose of the book, but I'm just kinda curious your thought 

[00:18:41] Traci: on that. . Yeah. I knew when I was writing it that people were gonna need those questions.

[00:18:47] I knew that I was bringing up so many things that you would need a place and a way to process what you were reading. And so my hope was to just, it's not extensive, but there's enough questions at the end of each chapter for you to sit with a journal and sketch it out. . Another thing I did was on the book website, tracischubertbarrett.com you will find a book guide so you can, it's free, you can download it.

[00:19:15] I put all the questions together in one pdF, and so you can do a book club and you can do, one chapter a week and get everybody together because I do think there's something powerful in sharing that with each other. So there's lots of options. , to take the book and really start sketching this out for yourself.

[00:19:34] And I'm hoping, I thought about each question and I'm hoping that some of them are just springboards to more things that are gonna come to you because, the book is, partly a process, but all the discovery you hold within yourself, and it's inside and it's there and you just need to mine for it.

[00:19:54] And I'm super excited for people to, let me know, how the process was [00:20:00] for them and if they want more, I'm gonna be having a course that's gonna be coming out, where you can go deeper, and then of course you can come to me if you wanna do the full Mac Daddy two day process as well.

[00:20:11] But I wanna just keep giving resources and keep putting things out there for people that they can consume to really, keep this process going and to keep the momentum going in their life. So that's my hope is to just keep producing materials that will help people. 

[00:20:28] Jamie: Yeah. I'm definitely ready to further digest the book.

[00:20:30] Cause like I said, I got through it and read a lot racing through my mind as I'm reading it, but I'm excited to get a lot of it on paper. All right. We're gonna, we're gonna turn the page here a little bit, and at the end of most of our podcasts recently, we've been just throwing a random question out there to change the topic.

[00:20:44] So today the question's gonna be I don't know if everybody knows this, but Traci lives down in Nashville and Jody and I have been in Nashville several times, and I'm always amazed by the music down there. You walk into any bar and some guy can go from playing Madonna to Nirvana in one set, and it's crazy the amount of talent down there.

[00:21:00] So we're gonna everybody's gonna talk about real quick, who your favorite musician is and maybe a memory from that musician. So I'll start with you, Traci. 

[00:21:08] Traci: Oh my gosh. Okay. So yes, everything you said is so true about Nashville and I feel the pressure that I'm supposed to be saying somebody that has sent music or something.

[00:21:20] I will give a shout out to Dolly Parton because she has the opening quote in my book and she is amazing. and she embodies everything I talk about in the book, about just not stopping about you can live this long life and you don't have to hang up your hat if you don't want to. And I think that, she really has a positive way of looking at things and a divisive culture.

[00:21:44] She just rises above it and was like, no, y'all we're not gonna, this is the way it needs to be. Like you know, and she's about love and I don't know, I just have a while. The more I've gotten to know her, and it has been since I've moved down here, that I've become more aware of her and she actually just lives like about [00:22:00] five minutes down the road from me.

[00:22:01] Although I have not run into you wish, Dolly, if you're listening this, I'll be right over. So I'm gonna give a shout out to her because, she's Dolly, What's not to love?

[00:22:15] Jamie: That's awesome. That's a great answer. All right, Jody, see if you can top that. 

[00:22:19] Jody: Oh, I can't top it, but the one, the song would be pour Some Sugar on Me by Def Leppard, by far my favorite rock band

[00:22:28] By far I've seen him 5, 6, 7 times. A lot of different, a lot of different times. Love them. I can't get their songs out of my head. It's great. Like I said, I love all kinds of music from country. Actually, I'm listening to classical behind me as we speak right now.

[00:22:43] From everything you know it jazz, you name it. I just love music itself. Now, the funny thing about it was I can't name. Artist very well. And I can't name song titles and I have no clue what the words in the song . So with that would be 

[00:22:58] Traci: so you're not singing, you're just mumbling.

[00:23:00] Jody: I'm, you would not know The words coming outta my mouth are definitely not the lyrics. , 

[00:23:08] Traci: that is awesome. 

[00:23:10] Jamie: That is amazing. So my answer is Pearl Jam. So I grew up a huge Pearl Jam fan, and that's actually what the bond that connected my wife and I, so we we're high school sweethearts and we started dating in high school.

[00:23:21] And once we were old enough to drive, like finding rare records and rare CDs was our thing. And so she was a huge Tori Ammos fan and that was a huge Pearl Jam fan. And so we were just drive up to Denver and go to all the music stores and try to find rare boot lakes. And that was really our thing.

[00:23:35] And then the concerts, I think the, probably the first 12 concerts I went to were either Tor Moosa, Pearl Jam, . So I thought that's how every concert was, because the way they played music is every show is different. There's no show that's the same. And then I went and saw I'm not gonna name the band like they're gonna listen or anything, but I went and saw a couple bands a year later, or when I was in college and I saw 'em twice and the shows were the exact same.

[00:23:55] And I'm like, wait. , why did they do that? I didn't realize that's how most band did it. They like played the [00:24:00] same set list every single night. I had a great childhood listening to Pearl Jam and Tori Ammos in there as well. So that's my favorite band, . 

[00:24:07] Traci: I like that. I'm gonna say a little bit better than Def Leppard.

[00:24:10] I'm more of an Eddie Bit fan. I love a solo work too. Like he's just, He's amazing.

[00:24:16] Jamie: I tried to get Jody to come see Pearl Jam with me last year and he had a conflict, but one of these days Jody's gonna find out about real music.

[00:24:26] Yeah. Real live music. 

[00:24:30] Traci: You can mumble to anything. Jody . 

[00:24:34] Jody: Yeah, that's right. Exactly. Everybody thinks I know the words. 

[00:24:37] Jamie: All right. So with that let's get to our final thought. So final thought for our listeners. And again, obviously both Jody and I read the book and had different experiences with it, but would definitely recommend it for anyone that's listening.

[00:24:47] But I'm gonna give both you guys a final thought for our listeners. So let's start with you Traci. 

[00:24:52] Traci: Final thought. I'll leave it in the words of Dolly Parton. If you don't like the road you're walking, pave a new one and if you really wanna pave a new one, then, get the book, go through the process.

[00:25:04] I really believe in it. I believe in the message and, we only have one life to live, so it's time to lean in and really live it well. 

[00:25:11] Jamie: Great. 

[00:25:17] Jody: I have no quotes. . But I will tell you that doing the two day life plan, I think was a game changer for both my wife and myself sitting down there figuring out what do we do in the next stages of our lives?

[00:25:24] Cuz at that point I was contemplating selling our business. and what do I do? Do I stay on, do I continue on, do I stay on for five years, 10 years? What is the game plan there? And for my wife, it's cuz I do a lot of traveling, it's she doesn't get to partake in that traveling.

[00:25:39] So we're a part a lot. And she has her own business and so what does she do with that? And from that is pretty much, we changed the way that we were doing her life. She's, she ended up selling her business and she's going. To be, more of a mom and then eventually grandmother and then, go with me at the different events and be a supporting wife, type of thing.

[00:25:58] And so it really has been a game [00:26:00] changer and it was fun reading this book back here. It was funny because. There's a lot of things I thought she was saying for the first time. She actually said verbatim in the book,

[00:26:14] I was like, oh, that sounded familiar. . No, but the book was great cuz it brought everything back that we had discussed and talked about and it went through. And so it was definitely a really nice refresher. , and I think what Tracy was going to say and hadn't said yet, but what, the chorus is one, going through a two day plan is one thing.

[00:26:31] Reading a book is another thing, but I think it's a continuous planning session. It's not, you put everything together and everything is gonna be perfect from then on. I think it's more of a revisit once a year, revisit once. I don't, I'm not, I'm sure she could probably tell you better and how frequently, but I think it's just a constant revisit of that plan.

[00:26:47] Super important. . 

[00:26:49] Traci: Yeah. It's a living, breathing, document and, you're making a map of your life, but life can be unpredictable. And so then we have to alter the root of the map, but you have, but the basis, the basics of it, stay the same. And that's the value in it, is that you have.

[00:27:06] Set the course, set the vision, and what you've, your final destination, what you want it to be, and what your legacy you want it to be, and everything just spills out of that. Yeah, you're continually refreshing and looking at it, at least annually, but it is this living, breathing thing that just becomes part of who you are, and that's the beautiful magic of it.

[00:27:28] Jamie: I definitely agree. And I think that's my final thoughts is like it's, it was a fun read for me. I've read a lot of books. I've read a lot of sports books. I've read a lot of business books. I've read a lot of books just for fun. And I've, I do read a lot of, I don't know, I guess you wanna call 'em self-help books, but just like self-improvement books.

[00:27:41] And I'd say this one made me think and made me reflect more than a lot of books I've ever read. And that's what made it a lot of fun was it wasn't just the words on paper, but it's the thoughts that came with the words on paper. Oh. If I ever thought about that, or I should highlight that and think about that later.

[00:27:54] So it was a really fun reading. I would definitely encourage anyone listening to this to pick up the book and have, and go through the journey cuz it [00:28:00] was a great time. So appreciate both you guys coming on the show and thanks again. 

[00:28:04] Jody: Hey Traci, real quick, where can we get the book and find out more about you?

[00:28:07] Traci: Yeah, you can get the book anywhere. I know most people go to Amazon. It's there . So that's the easy and it's all forms, you can get hard cover, paperback, Audible, Kindle, all the versions. And to find more specifically about the book, go to tracischubertbarrett.com. You can follow me on Instagram at Traci S Barrett.

[00:28:25] To find out more about Navigate the Journey is just navigatethejourney.com. So those are all the places. 

[00:28:31] Jamie: We can follow you on Instagram so we can see all the stories your kids are posting for you, so that's awesome. . 

[00:28:36] Traci: Exactly. , exactly. Yeah. It's well worth it. 

Jamie: You gave me your secrets.

[00:28:41]  Traci: Yes, I know. 

[00:28:44] Jamie: All right thanks a time. Thanks both you guys.

[00:28:46] Traci: Yeah, thank you. I had a lot of fun. I appreciate it. 

Jamie: It was fun.